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Raffi walldeco – Giving body to painted colour

Raffi walldeco – Giving body to painted colour

Liberty is a meaningful word; the idea behind it is even more meaningful. Ensuring that it becomes something enjoyed by all is a significant challenge. However, when it comes to personal freedom, we can give this gift to ourselves immediately, simply by living our life the way we want to live it. This life should be lived in a place where it feels liberated and at home. As a designer for the home furnishing brand Raffi, I have set myself the task of creating beautiful things that allow you to design your private environment to be exactly how you want it. Sometimes all it takes is a small change or an extra touch to make a big impact on your living space. A new coat of paint in a calm colour, striking wallpaper, or perhaps a contemporary skirting board to frame your interior in a completely new way.
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Raffi sanitary – Refreshing prosspects

Raffi sanitary – Refreshing prosspects

Being able to experience that wellness feeling in your own bathroom is by far no unattainable luxury, but something you should treat yourself to at least once a day. An oasis for singles, a family spa, a refuge: the bathroom is an important space for everyone, and a space which should meet the highest standards of functionality and aesthetics. Raffi sanitary offers the very best comfort and design with two sets of washbasins and a wall-mounted toilet set. Elegant. Classic. Beautiful.

Raffi sanitary washbasins are particularly deep, allowing you to run and keep water in the basin and offering enough space for you to comfortably wash your hair. Despite its elegant curves, the basin is wide enough for you to leave any items you need for your daily hygiene and beauty routine on it. The tap gives you all you need and more, water flowing up through its elegantly shaped neck and into the washbasin at the temperature and with the power you require.

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Raffi tiles – Tiles exuding charisma

Raffi tiles – Tiles exuding charisma

Eyes. Hands. Passion and sensuality. Designs that allow you to feel with your eyes and see with your hands, that satisfy the longing they created. These are not necessarily the first thoughts and emotions that come to mind when thinking about ceramic tiles. However, they most definitely apply to the new collection from Raffi tiles. Each tile is the very image of sensual design, waiting for you to take it home, wanting to show you how perfectly it suits any home design.

And for me, that was the aim of the game: to create for a tiles collection for the Raffi brand that unites sensuality and modern comfort, and combines these sensations with all the strength and robust nature of ceramics.

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Raffi Wallpaper – Villa Raphael

Raffi Wallpaper – Villa Raphael

“Experiencing beauty lies in the combination of nature and imagination.”

Even before the first brush stroke for the motifs illustrating this new collection of wallpapers, I knew what emotion I wanted to trigger in the people looking at them. Despite a contemporary attitude, they should move the senses and add a touch of poetry to the practicality of everyday life. That is how it came about that the “Villa Raphael” collection takes the two most important virtues its name hints at very much to heart: a merging of architecture and nature, and the communication of safety and protection. This makes it possible to create a home interior that greatly values no-frills symmetry and perfect proportions yet also dares to emulate the beauty of nature. read more…

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Trends 2015/2016 and the Raffi paint “House of Colours” at Heimtextil

Trends 2015/2016 and the Raffi paint “House of Colours” at Heimtextil

Looking wasn’t enough. Touching wasn’t enough. Hearing wasn’t enough. This year’s trend displays at Heimtextil in Frankfurt were a “fair for the senses”. Anyone who was hoping to leave the exhibition centre with a clear but unimaginative picture of the latest interior design trends was disappointed, at least in Hall 4. The trend displays, arranged like islands, were like a motley variety show. Anything is possible. Anything goes. The development of designs featuring a wide range of different materials, shapes and colours, summarised in four chapters by way of an explanation of the Zeitgeist. According to the international trend board, the 2015/2016 soft furnishing and colour concepts follow four main rules: “Sensory”, “Mixology”, “Discovery” and “Memory”.

Experience: the new trends

In the old days, good interiors simply followed the golden rule: perfection is when everything matches, the materials all go with each other, only a few colours are used, design is dictated by function, etc.. After that, an eclectic mix of styles, flea market finds and treasures from around the world were all the rage. Today, interiors are governed by individual ideas of comfort and furnishing your home as you please. The “Sensory” trend island introduced products that appeal to our tactile and sensory perception. It featured innovative solutions such as fabrics that respond to human touch or to different lighting conditions. “Mixology”, on the other hand, is not the name of a truly new trend but refers to a fusion of different cultures and illustrates their effect on fabrics and colours. At first glance, these inspirations from around the world seem to result in a colourful jumble of spun, woven and knotted fabrics. However, closer inspection revealed many different cultural messages. The future will be brightly dressed in robes created by alchemists. Since Frankfurt, this trend is known as “Discovery”, as it illustrates the designers’ attempts to already create the look of the future today. The reflection of light plays a key role, as do woven and fulled materials whose nature does not suggest this finishing process, giving them a somewhat cosmic touch. The fourth trend picks up on people rediscovering the small things in life that they feel a close bond with, the things that make them happy. “Memory” results from remembering and revalidating already familiar elements.

Interior collages that are a sign of our time

Anything is possible. Anything goes. Those looking for reliably constant messages and values look towards a product’s brand and the designer’s signature style as an indicator of quality. The Raffi “House of Colours” was one of the most striking looking brand displays with a concept of beautiful interiors that soon convinced visitors. Fifteen earthy colours, each available in three different finishes, gathered under one roof to appeal to the senses. Raffi paint represents a unique colour concept for the entire home, which can be relied on to give any style of interior a calm and relaxing atmosphere. See www.raffi-paint.de for more information about the Raffi paints.

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Maarten Vrolijk – Interview

Maarten Vrolijk – Interview

For over 25 years, Maarten Vrolijk has been one of the internationally successful designers who make do without an extroverted distancing effect in their creative work. The Amsterdam-based designer considers it important to elaborate on the simple, unequivocal nature of a product. His design language is so unusual because it consciously plays with shapes, colours and materials in an uncontrived way. He aims to make products not just useful; they should also make people’s everyday lives that bit more beautiful through the many little details that evoke the unexpected. Many of his works are exhibited in museums including the Stedelijk Museum Amsterdam and the Museum of Modern Art, New York. The Studio in Amsterdam has been selling several of his product lines for some years under the label ‘Raffi for life’.

Numerous design fairs are held each year to present new trends and give us an insight into tomorrow’s beautiful items. Only recently at the Biennale Interieur in Kortrijk, visitors were able to experience how their homes may look in the future – if they follow the trends. To what extent do these exhibitions and the observation of trends influence your work? Is it necessary to keep up with trends in order to be modern?

Maarten Vrolijk: Trend is a word often used for fashionable products which are ‘in’ one moment and ‘out’ again the next. I don’t feel any connection to products of that kind. What really fascinates me is the spirit of the times in which we live.
This determines our preferences for materials, techniques, colours and forms at a particular point in time. We sometimes think that a trend is set down for us, but that is a misunderstanding. Ultimately, trends are made and dictated by people. We just attempt to receive the earliest signals with our highly-developed antennae and transpose them into products and collections. We are all, consciously or unconsciously, affected by a dominant trend or spirit of the moment. We are influenced daily by the information and images presented to us – and that’s a huge amount, due to the internet and social media. This flow of information can confuse people and make them want something to hold on to. 
A brand to which you feel loyalty can be that something, because you feel a relationship to the thought and style behind the brand. Raffi designs lifestyle collections which express the spirit of the times and fit in with the strategy and mentality of our brand. We seek a dialogue and relationship with nature as our greatest, inexhaustible source of inspiration. We don’t aim to imitate, but seek the symbiosis with our creativity and inspiration that leads to the creation of interesting new images, resulting in a natural harmony between all Raffi products. read more…